France’s National Front Rebrands

marine le pen.jpg
National Front Party Leader Marine Le Pen. Wikimedia Commons.

A visit by Steve Bannon. A vote to change the party name. These were just some of the elements at the far-right National Front’s conference in Lille, France this past weekend. The conference comes amidst substantive presidential and legislative losses for the party as well as accusations that it has not done enough to distance itself from its Nazi origins. In response, party leader Marine Le Pen has noted the need for rebranding, hoping the efforts will change public attitudes, revive member support, and make it easier to form political alliances.

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